Data Vs. Insights

In today’s data-driven world, we often hear terms like data and insights used interchangeably. However, there is a fundamental difference between these two concepts. In simple terms, data refers to raw facts and figures, while insights are meaningful interpretations and […]

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Is a KPI good or bad?

How to create your own KPI and live happily ever after. When trying to derive insights from a dataset and defining KPI the causality bias is a common error. Often it goes together with another common error: attributing an insight […]

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